And example of one of their descriptions: “The snorkeling is fantastic with reef formations just a few swim strokes from the shore. SS Tobias Snorkel & Beach Tours take travelers around the northeast coast of Puerto Rico and the owners have developed very detailed descriptions of each tour, complete with stunning photos and information about each beach and island visited on the tour. Embedding a short video can also keep your customers engaged and eager to learn more about the trip or activity. For instance, include bulleted lists with highlights of the tour or activity, indicating which tours or activities are your most booked or most-talked about, and include high-quality photographs alongside each description. On your website, fleshing out the tour and activity descriptions, including descriptive copy, will help entice a traveler to book with your company. Enhance activity descriptions on your website.
This will make it easier for anyone who followed up with that customer to make appropriate suggestions or recommendations for their upcoming trip and ensures a more personalized customer experience. You could leave notes next to a customer’s details about their inquiry, who followed up with them, and what tours or packages they were interested in. The Peek Pro platform helps you customize and automate email reminders and review emails in a few clicks.
MARKETING PLAN PRO 9.0 HOW TO
Use Customer Relationship Marketing (CRM) features with your online booking software program to keep track of all communications with your customers and to determine how to walk them through the booking process. And even though you’re not serving as a travel concierge, you can make sure every customer receives personalized attention. A recent survey conducted by The Futures Company for American Express found that 83 percent of millennials value personalization and 85 percent prefer to have a customized itinerary over a packaged one. When researching tours and activities to add to their itinerary, travelers these days want a more personalized experience. According to Experian’s 2012 Digital Marketer Benchmark and Trend Report, this is a great way to capture the recipient’s attention. Make sure to include the word “video” in the subject line to increase click-through rates. Even something as simple as a welcome message from the owner or a leading tour guide can make a lasting impression. While using strong visuals can increase user engagement, consider embedding a short YouTube video of one of your tours or activities to make the email that much more powerful. So, with each email, offer an incentive to book immediately, or simply have the customer get in contact with you at a specific day and time. Keep customers engaged with video-embedded emails.Įmail is just one of several ways to connect with a customer directly-and a golden opportunity to make a great impression.
When a potential customer searches the web, these sites will show up on the top page of results, and the more reviews on these sites, the easier it is to make an impression.Īnd if you get negative reviews? Here are some best practices for handling negative online reviews. Also be sure to include a link to your Facebook, which is another place where travelers can post comments, reviews, share pictures, and give you a rating. In your follow-up email, encourage customers to post detailed reviews of their experience to different sites, and include links to pages such as your Google+ or and other reviews and ratings sites. Research shows that 90 percent of customers say their buying decisions are influenced by online reviews, according to data from research firm Dimensional Research. Encourage customers to post positive reviews. Here are nine marketing strategies that, if implemented, will help you grow your customer base. While the customer experience should always be a priority to generate the all-to-worthy word-of-mouth marketing, there are several ways to present your company in the best possible way online and encourage customers to book. The key is to creatively use different platforms to engage your audience and generate more bookings each season.
Despite increasing competitiveness in the tours and activities marketplace, you don’t have to dump money into marketing and advertising efforts.
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